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The comprehensive service to increase an advertisement’s response rate and profitability.
A consulting service of StuartDM!
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(203) 947-6909 Email: sstuart@stuartdm.com
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Even small response rate lifts capture huge profit increases.
The remarkable benefit of stronger advertising—and higher response—is the exponential increase in profits it brings. This 100,000-piece mailing comparison shows how. Except for the response, everything is the same for all three scenarios: $60,000 advertising expense, $300 average sales order value and $80 order margin excluding (or before deducting) advertising expense. Scenario 1 is the ad results before Ad PowerLIFT. Scenarios 2 and 3 are after Ad PowerLIFT strengthening increases the response 25% and 100%.
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111110
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Scenario
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1
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2
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3
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Before PowerLIFT
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After PowerLIFT
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After PowerLIFT
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Response Increase
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+ 25%
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+ 100%
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Order Value
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$300.00
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$300.00
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$300.00
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All Costs Excluding Adv
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$220.00
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$220.00
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$220.00
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Margin Excluding Adv
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$80.00
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$80.00
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$80.00
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Advertising Expense
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$60,000
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$60,000
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$60,000
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Response Rate
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1.0%
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1.25%
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2.0%
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Orders
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1,000
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1,250
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2,000
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Adv Cost Per Order
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$60.00
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$48.00
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$30.00
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Profit Per Order
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$20.00
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$32.00
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$50.00
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Sales
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$300,000
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$375,000
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$600,000
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Profit
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$20,000
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$40,000
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$100,000
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Profit Increase
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100%
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500%
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Remarkably, a 25% response increase produces a 100% profit increase. And a 100% response increase produces a 500% increase in profits. The profits jump exponentially because every additional response that Advertising PowerLIFT adds comes in with virtually no advertising expense and the difference becomes pure profit!
How much will your profits increase?
Order the Ad PowerLIFT service and find out!
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Copyright © 2011 Stuart Research LLC. All Rights Reserved.
Advertising PowerLIFT is a trademark of Stuart Research LLC.
All other trademarks and logos are property of their respective owners.
Stuart Research LLC - 4 Ledgewood Dr - Brookfield, CT 06804 (203) 947-6909
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