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Advertising PowerLIFT is a division of SmartPlans LLC. The Managing Director is Stephen J. Stuart, a direct marketer with 30+ years of corporate leadership, marketing management and creative direction experience.
Stuart’s experience spans strategic marketing planning for all forms of direct marketing and corporate know-how for top line sales growth and bottom line profits. Stuart was Marketing Director and later VP New Ventures at Franklin Mint, when annual sales grew profitably from $80 Million to $440 million. Franklin Mint, the world’s in direct response marketing implemented over 80 different models to assure consistent, profitable growth.
Stuart’s other corporate experience includes positions as a catalog Marketing Manager, Marketing VP, Information Technology VP, catalog company President, and Managing Director of the US. Olympic Coin Program. Stuart’s consulting experience includes financial services, home décor, software, voice recognition electronics, publishing, healthcare and many other industries. While at Franklin Mint, Stuart developed hundreds of products and new ventures. Over the course of 30+ years, Stuart has created over 1,000 successful direct marketing campaigns, using every media channel possible.
Each Advertising PowerLIFT evaluation is personally supervised by Stuart and produced by a specialist trained to evaluate advertising creative and interpret it using the model and scoring system.
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