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Advertising PowerLIFT is a new service to increase your advertising response rates. The service objectively scores your ad on the research-based, Ad PowerLIFT model of 17-key characteristics that drive response. Your ad’s strategy, copy and art are measured for quality of execution against each characteristic. Then, based on your ad’s scores, we recommend improvements for each characteristic to generate higher response.
The Ad PowerLIFT model directly measures your ad’s ability to create response, so a higher score means higher response.
The Ad PowerLIFT Model
The 17-characteristic Ad PowerLIFT model is based on research studies, peer-reviewed journals, published references, leading direct response experts, and actual test results. Many writings appeared only once in trade papers; one out-of-print text recently sold on EBay at $900.
If you tried on your own to assemble this knowledge, it would take months or even years -- and tens of thousands of dollars. Then, you would need professional experts to craft the model, evaluate, and validate it. This knowledge is available right now as a service from Advertising PowerLIFT to increase your existing and new ad’s response rates.....quickly and affordably.
Your ad’s metrics are comprehensively evaluated.
The Ad PowerLIFT service also comprehensively evaluates your ad’s strategy, targeting, circulation, advertising expense—over 28 profit-impacting metrics. The result is an all-inclusive Strategic Evaluation Report that assures when your ad’s creative execution achieves the highest response possible, the strategy and metrics are optimized for profitability.
Imagine the profit lift from a 50% higher response!
Direct response pros understand that huge response increases can come from even simple changes in copy and art. And higher response can bring enormous profit increases, because the advertising expense stays level. While every ad’s financial parameters are different, the example on our web site illustrates how a 25% response increase doubles profits. And a 100% response increase delivers a fivefold (500%) profit increase.
Objective, Affordable, Guaranteed!
The AdPowerLIFT service is completely objective, containing over 325 scored advertisements from almost every product category. The service is also surprisingly affordable. The service fee ranges from $995 to $1,500 depending on advertisement type. The incremental sales and profit that higher advertising response will bring you, makes Ad PowerLIFT a wise investment.
And it’s a fail-safe investment! Your satisfaction with the Ad PowerLIFT service is fully guaranteed. You are the sole judge whether the evaluation and recommendations are worthwhile.
The faster you Ad PowerLIFT your current ad, the sooner your higher response—and resulting profits—will start.
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